What Brand of Cat Litter Does Clorox Make?
Clorox does make cat litter, and it’s marketed under the well-known brand name Fresh Step.
Introduction: The Clorox Company and the World of Cat Litter
The Clorox Company, a household name synonymous with cleaning and disinfection, might not be the first entity you associate with cat litter. However, Clorox has a significant presence in the pet care market, primarily through its ownership of the popular cat litter brand, Fresh Step. This article delves into the history of Fresh Step under Clorox’s ownership, exploring its various product offerings, the technology behind its odor-control effectiveness, and addressing frequently asked questions from cat owners seeking the best for their feline companions. Answering the central question, “What brand of cat litter does Clorox make?” is just the beginning. We’ll uncover the intricacies of this market leader and its place within the broader pet care industry.
A Brief History of Fresh Step
Fresh Step has been a fixture in the cat litter market for decades. While originally developed and introduced by a different company, Fresh Step was acquired by Clorox in 1988. This acquisition marked Clorox’s strategic entry into the rapidly growing pet care sector. Since then, Clorox has invested heavily in research and development to enhance Fresh Step‘s performance and expand its product line. Today, Fresh Step is known as one of the top brands in the cat litter industry. The question ” What brand of cat litter does Clorox make?” finds a simple and direct answer in the brand name: Fresh Step.
Key Features and Benefits of Fresh Step Cat Litter
Fresh Step cat litter is renowned for its superior odor control, a crucial factor for cat owners. Several key features contribute to its effectiveness:
- Activated Carbon Technology: Many Fresh Step formulas contain activated carbon, which traps and neutralizes odors at a molecular level.
- Clumping Formula: Fresh Step is primarily known for its clumping ability, making it easy to scoop and maintain a clean litter box. This feature helps prevent the spread of bacteria and foul odors.
- Scented Options: Fresh Step offers a variety of scented litters, providing a pleasant fragrance to further mask unpleasant smells. These scents range from traditional floral aromas to more unique options like clean linen.
- Dust Control: Minimizing dust is crucial for both cat and human respiratory health. Fresh Step formulations are designed to reduce dust during pouring and scooping.
- Paw Activated Fragrance: Some Fresh Step varieties include paw-activated fragrance, releasing a burst of freshness each time your cat uses the litter box.
Product Line Overview: A Variety for Every Cat
Fresh Step offers a diverse product line to cater to different preferences and needs:
- Fresh Step Clump & Seal: Known for its powerful odor control and 10-day odor control guarantee.
- Fresh Step Simply Unscented: An unscented option for cats and owners sensitive to fragrances.
- Fresh Step Crystals: Crystal-based litter, known for its absorbency and odor-fighting capabilities.
- Fresh Step Multi-Cat: Designed to handle the increased waste and odor associated with multiple cats.
- Fresh Step Clean Paws: Designed to minimize tracking, keeping your floors cleaner.
| Litter Type | Key Features | Best For |
|---|---|---|
| ——————– | ——————————————————————————————————– | ——————————————————————————————- |
| Clump & Seal | Powerful odor control, 10-day odor control, clumping | Homes with single or multiple cats, owners prioritizing maximum odor elimination |
| Simply Unscented | Unscented, clumping | Cats and owners sensitive to fragrances |
| Crystals | High absorbency, odor-fighting crystals | Owners seeking low-maintenance and long-lasting odor control |
| Multi-Cat | Extra strength odor control, designed for multiple cats | Homes with multiple cats needing superior odor control |
| Clean Paws | Reduced tracking, larger granules | Owners seeking to minimize litter tracking throughout the house |
Using Fresh Step Effectively: Tips and Best Practices
To maximize the effectiveness of Fresh Step cat litter, consider these tips:
- Use the Right Amount: Pour enough litter to create a depth of at least 3-4 inches in the litter box.
- Scoop Regularly: Scoop solid waste and clumps daily to prevent odor buildup.
- Completely Change the Litter Regularly: Replace the entire litter box contents every 2-4 weeks, depending on usage and the specific litter type.
- Clean the Litter Box: Wash the litter box with soap and water when changing the litter to eliminate bacteria and residual odors.
- Store Litter Properly: Store unused litter in a cool, dry place to prevent moisture absorption and maintain its effectiveness.
Common Mistakes to Avoid
Avoiding these common mistakes will help you get the most out of Fresh Step cat litter:
- Not Scooping Frequently Enough: Infrequent scooping leads to odor buildup and bacterial growth.
- Using Too Little Litter: Insufficient litter depth prevents proper clumping and odor absorption.
- Neglecting to Clean the Litter Box: Failing to clean the litter box allows bacteria to thrive.
- Using the Wrong Type of Litter: Choosing a litter that doesn’t meet your cat’s needs or your preferences.
- Abrupt Litter Changes: Changing litter brands or types abruptly can stress your cat. Transition gradually by mixing the new litter with the old.
Frequently Asked Questions (FAQs)
Is Fresh Step cat litter safe for kittens?
While Fresh Step is generally considered safe, it’s always best to consult with your veterinarian before using it with kittens. Some kittens may ingest litter, and certain ingredients could be harmful. Monitor your kitten closely and consider a kitten-specific litter if you’re concerned.
Does Fresh Step offer a dust-free option?
While no cat litter is completely dust-free, Fresh Step offers litters designed to minimize dust. Look for varieties labeled “Low Dust” or “Dust-Free” for reduced dust during pouring and scooping.
How often should I change the litter in my cat’s litter box?
The frequency of litter changes depends on the number of cats, the type of litter, and your personal preferences. A general guideline is to completely change the litter every 2-4 weeks. Daily scooping is crucial to maintain cleanliness and odor control.
Can I flush Fresh Step cat litter down the toilet?
No, Fresh Step cat litter should not be flushed down the toilet. Cat litter can clog plumbing systems and can also introduce harmful parasites into the water system. Dispose of used litter in a sealed bag and throw it in the trash.
Is Fresh Step environmentally friendly?
Fresh Step offers litters made with clay, which isn’t biodegradable. However, they also offer alternative options like crystal litter, which may have a longer lifespan and require less frequent replacement. Consider researching more sustainable litter options if environmental impact is a significant concern.
What makes Fresh Step Clump & Seal different from other litters?
Fresh Step Clump & Seal is distinguished by its patented ClumpLock Technology, which forms tight, solid clumps that lock in odors. It also contains an ammonia blocker to further neutralize unpleasant smells.
My cat is very picky about litter. Which Fresh Step variety is most likely to be accepted?
If your cat is picky, consider starting with Fresh Step Simply Unscented. Many cats prefer unscented litters, as the added fragrances can be irritating. A gradual introduction is always recommended.
Where can I buy Fresh Step cat litter?
Fresh Step cat litter is widely available at most major retailers, including grocery stores, pet supply stores, and online retailers such as Amazon and Chewy.
Can Fresh Step help with ammonia odors?
Yes, Fresh Step litters are designed to combat ammonia odors. Many Fresh Step formulas contain ingredients that neutralize ammonia, providing long-lasting odor control.
What is the best way to dispose of used cat litter?
Place used litter in a sealed plastic bag before disposing of it in your regular trash. This helps to contain odors and prevent the spread of bacteria. Some communities may have specific regulations regarding the disposal of pet waste.
Is Fresh Step cat litter safe for pregnant women to handle?
Pregnant women should exercise caution when handling cat litter due to the risk of toxoplasmosis. Wear gloves and wash your hands thoroughly afterward. If possible, have someone else change the litter box.
How does Fresh Step help with tracking litter?
Fresh Step Clean Paws is designed with larger granules that are less likely to stick to your cat’s paws, reducing tracking. Regularly sweeping or vacuuming around the litter box can also help minimize tracking.
The Clorox company provides Fresh Step for your feline friends. When asked, “What brand of cat litter does Clorox make?“, the answer is a quality cat litter available in a wide range of products for any cat owner.